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BOOK OF FACTS-26
·
SBJ.NETFALL 2018
DEMOGRAPHICS
LEADING PERSONAS OF THE
SPRINGFIELD DMA
(data pulled in mid-2018 from 85,000 devices in geofence of a designated market area around Springfield)
WHAT’S A
PERSONA?
A combined
description of a set
group of people
with like interests
and affinities.
THE TIME CONSUMER
20.6%
"I need to fill the
gap when you can't
hold my attention."
THE INDEPENDENT
19.1%
"I need access to
resources that help me
be more self-reliant."
THE EDUCATOR
18.4%
"I need resources
to do the job."
THE IMPRESSIONABLE
17.6%
"I have to know what's
going on and I get it
from my network."
THE DIGITAL HOMEBODY
1.7%
"I prefer to make connections
exclusively online."
THE ENTHUSIAST
4.1%
"I want to share
my story."
THE GRADUATE
7.1%
"I need help planning
the next step."
THE MONITOR
11.4%
"I need to keep track
of what's happening
in my world."
Source: Voice by CultureWaves and Dstillery