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SPRINGFIELD BUSINESS JOURNAL ·
BOOK OF FACTS-33
DEC. 19, 2016
REAL ESTATE & CONSTRUCTION
Z
IP CODE
ECONOMICS
LINES
ltiunit rentals
rk for a college or its supporting
th our studies but make time for
. Managing our own money is new
e purchases, such as the latest
lebrity endorsements and trends
cellphones are major in our lives;
rk, shopping, news, social media
e on our own for the first time,
ures.”
y ESRI:
Newcomers
ily homes and multiunits
are in transition: Most of us are singles on a budget
we’re either beginning our careers or we’re retiring.
ur ages somewhat dictates our tastes: The younger
rtable with technology, may still be in college, or would
tal causes. Older residents may take adult education
keep their landline. We focus on convenience and
as likely to bank online as in person. Some will go
and visit dating sites; other entertainment includes
home, listening to country music and reading
ends to be convenient, frozen meals and fast food.”
Economic tapestry by ESRI:
52% Exurbanites
Married couples, single-family homes
“Married couples who are empty nesters or who have no children,
we’re approaching retirement but not slowing down. We’re sociable
and hardworking. Even though we live farther out from large metros,
our lifestyle is cultural and urbane; we support the arts and public
radio/TV. We rely on advice from our financial planners and hold a
wide range of investments in our healthy portfolios. We still carry
mortgages on our large and valuable single-family homes. Gardening
and home improvement projects are priorities; however, we’ll also hire
home care, maintenance and personal care services. We go online for
everything. Quality instead of price governs our shopping.”
Economic tapestry by ESRI:
29% Dorms to Diplomas
Nonfamily households with two or more people and multiunit rentals
“We’re young and on our own for the first time. Our days are filled with studying, working parttime,
socializing and having fun with friends. We live either in dorms or rent housing off-campus. We
could be considered the first online generation; we’ve used computers, the Internet, cellphones
and MP3 players all our lives. We go online for shopping, news, blogs, social media, watching TV
and movies, and listening to music. We can’t live without our cellphones; we’re connected 24/7.
We’re learning to manage our finances. Because we tend to shop impulsively, such as buying trendy
clothes, we carry balances on our credit cards. Cooking is often limited to heating frozen dinners;
fast food is always an option. We’re not particularly brand loyal when it comes to shopping.”
Economic tapestry by ESRI:
33% Soccer Moms
Married couples, single-family homes
“The relative peace of our affluent, family-oriented neighborhoods in
the outer suburbs provides welcome relief from our hectic jobs, long
commutes and busy lives with growing children. Any minute we can save
is critical, so we’re fans of conveniences, such as banking and shopping
online and housekeeping services. First and second mortgages and car
loans are part of life, but we’re well-insured and building investments,
such as funds, bonds and stocks. A variety of mobile devices keep us
connected. We’re involved in sports and outdoor activities, such as
jogging, biking, golf, boating and trips to a theme park.”
age: 33.1
lation
y: 2,724
65807
Median age: 38.9
Population density: 1,666
65810
Median
age: 41.2
Population
density:
2,017
65804
Median age: 26
Population density: 5,326
65806
Median
age: 48.1
Population
density: 700
65809
SPRINGFIELD BUSINESS J URNAL · 15
FOCUS : REAL ESTATE
JUNE 8–14, 2015
Economic tapestry by ESRI:
19% Old nd N wcomers:
Singles, single-family homes and multiunits
“Our neighborhoods are in transition: Most
of us are singles on a budget and renting
because we’re either beginning our careers
or we’re retiring. The differences in our ages
somewhat dictates our tastes: The younger
residents are comfortable with technology,
may still be in college, or would support
environmental causes. Older residents may
take adult education classes or prefer to
keep their landline. We focus on convenience
and economy. We’re just as likely to bank
online as in person. Some will go online
to play games and visit dating sites; other
entertainment includes watching movies at
home, listening to country music and reading
newspapers. Food tends to be convenient,
frozen meals and fast food.”
65804
65806
65809
65807
65810
CHARACTERISTICS