Hashtags and emojis often reflect the emotional tone of a post. Positive emojis like 😄 or hashtags such as #love and #excited indicate positive sentiment, while negative emojis like 😢 or hashtags such as #angry and #frustrated suggest negative sentiment. By visually seeing the prevalence of positive versus negative emojis and hashtags, you can quickly understand the sentiment associated with the posts containing your keywords.
The use of emojis and hashtags also reflects audience engagement and participation. Popular hashtags and emojis indicate topics that are resonating with the audience and generating interest or excitement. Conversely, the absence of engagement indicators may suggest a lack of interest or relevance.