Online news on a cell phone&Online News MonitoringTracking what is said onnews websites, blogs,MORE!

ONLINE NEWS MONITORING

While traditional media operates on schedules, online news is constant. Our always-on news monitoring ensures you never miss a mention, providing the real-time monitoring and data you need to stay informed and take action.

250,000+

Online News Websites Monitored

News Monitoring Uses

  • Crisis Management

    Media monitoring is crucial during times of crisis. Real-time monitoring enables you to quickly identify and assess the situation, respond promptly, and manage the crisis effectively to mitigate reputational damage.

  • Lead Generation

    Quickly identify the publications covering your news to find leads, create partnerships, and target influencers in your industry.

  • Brand Awareness

    Track the reach and impact of your marketing campaigns and promotional efforts, and better understand which strategies are most effective.

  • Competition Tracking

    Stay informed about the changes happening in your industry by tracking the mentions of your competitors. Tracking their coverage offers valuable insights into market trends, opportunities, and potential threats.

Understand the Impact of your coverage

Go beyond the mentions. Our robust analytics provide the key data points you need to make informed decisions. Lets explore how data metrics can quickly help you understand your media coverage:

  • SENTIMENT

    At a glance quickly understand if your news coverage is positive, neutral, or negative, and dive into the stories behind each sentiment.

  • REACH

    Need to know how many people saw this? Get a clearer picture of the potential size of your media coverage audience. This information is also vital for gauging the effectiveness of your communication efforts.

  • AD VALUE EQUIVALENCY

    Discover the value (ad value equivalency, e.g., the amount you would pay to a media outlet for an equal amount of ad space) of your earned media coverage.

  • ANALYZE RESULTS

    Drill down into your results to gain thoughtful insights into the impact of your online coverage.

Online media content box, and a blow out section showing the news monitoring metrics that are available for each story.

News Monitoring Benefits

Save Time

Automate your news monitoring process to free up your team’s time and resources for other essential tasks.

Real-Time Tracking

Real-time monitoring has become absolutely essential in today’s fast-paced media landscape. Gain the ability to respond quickly and mitigate potential damage, capitalize on opportunities, and maintain a competitive advantage.

Customized Alerts

Stay on top of your mentions with our customizable notification alerts! Ability to set up alerts for only your most pressing topics.

Submit a request for services today!

To automate the tracking of your online news

Customize Your Monitoring Mix

Unlock More Value! Explore Our Additional Services and Bundle Today.

Print

Follow local, rural, and regional community news by tracking newspapers across the country.

Social Media

Stay involved in the conversations about your organization!

Broadcast

Watch and hear your media results from Broadcast TV & Radio.