Online news on a cell phone&Online News MonitoringTracking what is said onnews websites, blogs,MORE!

News Monitoring helps communication professionals know what is being said online, and online news never stops! Where traditional print and broadcast media have fixed publication times, the internet churns out breaking news as it happens and provides updates to stories in real time. Our online news monitoring never sleeps and provides the data you need for insight and action.

250,000+

Online News Websites Monitored

Uses for News Monitoring

  • Crisis Management

    Media monitoring is crucial during times of crisis. Real-time monitoring enables you to quickly identify and assess the situation, respond promptly, and manage the crisis effectively to mitigate reputational damage.

  • Lead Generation

    Quickly identify the publications covering your news to find leads, create partnerships, and target influencers in your industry.

  • Brand Awareness

    Track the reach and impact of your marketing campaigns and promotional efforts, and better understand which strategies are most effective.

  • Competition Tracking

    Stay informed about the changes happening in your industry by tracking the mentions of your competitors. Tracking their coverage offers valuable insights into market trends, opportunities, and potential threats.

Understand the Impact of your coverage

Get the most out of your online news monitoring with profound insights delivered from robust analytics. Here are some of the key data points you receive through online news.

  • SENTIMENT

    Understand at a glance if your news coverage is positive, neutral, or negative, and dive into the stories behind each sentiment.

  • REACH

    Quickly see the number of views for your news coverage.

  • AD VALUE EQUIVALENCY

    Discover the value (ad value equivalency, e.g., the amount you would pay to a media outlet for an equal amount of ad space) of your earned media coverage.

  • ANALYZE RESULTS

    Drill down into your results to gain thoughtful insights into the impact of your online coverage.

Online media content box, and a blow out section showing the news monitoring metrics that are available for each story.

News Monitoring Benefits

Save Time

Automate your online news monitoring process to create efficiencies, freeing your team’s time and resources for other essential tasks.

Real-Time Tracking

Our internet media monitoring services offer real-time tracking of online mentions, ensuring you’re always in the loop with the latest news updates.

Customized Alerts

Stay on top of your media presence with our notification alerts! Effectively manage your brand’s reputation and swiftly address any negative coverage or crises.

Submit a request for services today!

To automate the tracking of your online news

Customize Your Monitoring Mix

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Print

Follow local, rural, and regional community news by tracking newspapers across the country.

Social Media

Stay involved in the conversations about your organization!

Broadcast

Watch and hear your media results from Broadcast TV & Radio.