Media Monitoring Services

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Media Monitoring

Media Monitoring Services

Media monitoring services provide you with relevant mentions about your organization from across the entire media landscape.

Newz Group offers comprehensive media monitoring across print, online, television, radio, and social media, with easy delivery of your results and analytics straight to your inbox and personalized platform dashboard. We strive to provide unparalleled customer service, with questions promptly answered by a specialized team member. Our media monitoring service is designed with our clients in mind, to provide a simple-to-use solution that cuts through the overwhelming abundance of media noise and delivers just the conversations that are important to you.

Benefits of Media Monitoring Services:

Save Money

Media monitoring can save you significant money by keeping your organization ahead of costly crises before they escalate. By effectively managing your reputation and staying current with industry trends, our service helps you avoid costly damage to your brand. Plus, our competitive pricing and discounts for bundling multiple services ensure you get the best value for your investment.

Free Up Time

Tracking media mentions on your own can be a full-time job. Automating this process saves you the endless daily searching and clicking through websites to find your mentions. Share your news with your team in moments with just a few clicks, so you can get back to focusing on everything else that needs your attention. Also, with real-time monitoring alerts, you’ll be in the know immediately, to speed up your decision-making and communication turn times.

Understand More

Find hard-to-source premium content from newspapers, TV, and radio that doesn’t always appear online. Newspaper content, television stations, and radio are harder sources to monitor due to licensing and technology hurdles. Couple improved media sourcing with better data analytics, and get more from your media monitoring service!

How people use Media Monitoring Services

Brand Reputation Management

Tracking your media mentions across multiple media channels lets you know what the public thinks about your organization. You can identify potential crises and be proactive about protecting and enhancing your brand’s reputation.
Competitive Intelligence

Monitoring your competition gives insight into their marketing tactics, product releases, and public image, empowering you to make informed choices and maintain competitiveness in the market.
Identify Business Opportunities / RFPs

Save time finding and identifying relevant bid opportunities by automating this process with media monitoring.
Crisis Management

Media monitoring is crucial during times of crisis. Real-time monitoring enables you to quickly identify and assess the situation, respond promptly, and manage the crisis effectively to preserve your reputation.
Market Research and Trend Analysis

By analyzing media coverage and social media discussions, your organization can identify emerging trends, monitor consumer sentiment, and gather competitive intelligence to inform your market research efforts and strategic decision-making.
Customer Engagement

There are millions of voices out there in the news media and on social media, and they might be talking about you. Identify influencers and key opinion leaders in your space. Find the right people and work to build the relationships needed to amplify your brand’s message to a wider audience.
Content Marketing and PR Measurement

Use media monitoring to track and measure the effectiveness of your marketing and PR campaigns. Quickly identify high-performing content and refine your messaging to better resonate with your target audience.