Just like the news, which provides coverage of developing events as they occur, our real-time delivery of your mentions allows you to stay updated on the latest happenings and respond promptly to emerging issues or opportunities.
Watch and listen to your clips in real time directly on the platform. Broadcast media delivers audio-visual content that engages multiple senses and often has a stronger impact on audiences than other media types. Visual cues, tone of voice, and non-verbal communication add depth and richness to the message, influencing audience perception more effectively.
Broadcast monitoring covers TV and radio stations from across the country, offering you a comprehensive view of your search terms. The platform gives you the ability to filter to your state mentions if you only want localized feedback on your keywords.
Broadcast media coverage, particularly on television, can significantly shape public perception and opinions. Sentiment analysis is provided to indicate if coverage was positive, neutral, or negative. Media mentions on TV or radio can have a profound impact on brand reputation and public sentiment, making it crucial for companies to monitor and manage their broadcast media presence effectively.
Knowing which broadcast stations are covering topics related your organization allows for better engagement with journalists and media outlets. It enables your organization to cultivate relationships with reporters, provide them with accurate information, and offer access to key spokespeople for interviews or comments. See the number of times your mentions occurred and the reach of those news outlets.
Local personalities have the earned authority and trust of their communities. Couple that authority with the additional impact of audio and visuals of broadcast, and the stories they deliver carry a very strong impact.
Community television and radio stations have a strong local presence in their geographic areas. The news they report on tends to be more focused on their hometown, region, and surrounding communities.
Broadcast news productions adhere to higher editorial and journalistic standards than online or social media. Online and social media sources often lack the same level of editorial oversight and fact-checking. Anyone can publish content online without necessarily being held accountable for its accuracy or integrity.
Receive the viewership data for each media clip to understand the reach of your mentions.
Each TV or Radio Broadcast clip includes the accompanying text transcript.
Get the estimated ad value equivalency of your earned media mentions.
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Follow local, rural, and regional community news by tracking newspapers across the country.
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