Springfield Business Journal_2020-12-25

18 · SBJ.NET DEC. 28, 2020-JAN. 3, 2021 | Jann Holland 1 Embrace change. No person or industry is immune to change. Disruption occurs gradually and then suddenly, so stay on top of the trends in your industry. How is it projected to evolve? Don’t be caught flat-footed. Keep the transferable skills you have in your toolbox sharp. We all have to be nimble to remain relevant. The esteemed Ruth Bader Ginsburg said, “So often in life, things that you regard as an impediment turn out to be great, good fortune.” Make change a positive force. Learn from other industries. As one industry innovates and elevates customer satisfaction, those expectations spill over into interactions with other industries. A perfect example is how retail influences health care: If I can virtually hold my place in line at a restaurant, why can’t I do the same thing at an urgent care? That’s how CoxHealth’s Save My Spot service came to light. 2 4 Stay curious. I Google everything and channel my inner Steve Urkel by asking a lot of questions. I enjoy learning about the new social platforms my kids are using, and I find it’s a great way to connect and meet them where they are. Don’t judge me, but I’m a fan of TikTok. In marketing, social media platforms ultimately become part of the media mix, so it’s a win-win. 3 Find the red thread. Trends spark innovation. Trendspotting is simply a matter of keeping your ear to the ground and your eyes on the horizon: Watch for patterns in the way people work, shop, eat, interact, spend their leisure time, learn and socialize. Observe news topics, best-selling books, housing trends, top-selling products on Amazon – they all tell a story and serve as a window into consumer behavior. The fun part is thinking through how to apply those insights to connect with your customer in new and more meaningful ways. 5 Try new forms of exercise – it’s good brain food. I have more creative energy when I maintain an exercise regimen, plus it’s fun to add a new form of exercise into the mix. I remember the first time I tried hot yoga. I seriously thought I might pass out. Now, I love it and I go every week. I set an intention: Let go of stress and spend one hour focusing on myself. Afterward, I feel stronger, focused, and I’m more productive. Immersing yourself in a subculture of people passionate about a particular exercise is both exhilarating and inspiring. Look at the community Peloton is creating: it’s contagious. PEOPLE & PURPOSE SERVING SPRINGFIELD SINCE 1977 D E S I G N I N G F O R W H AT P E O P L E N E E D Our best days are driven with purpose and intention. The spaces we thrive in serve us well when they are designed with those same attributes. We love creating a safe and warm workspace for a productive day. Y O U R E N V I R O N M E N T M AT T E R S Let’s embrace the new normal and create spaces that are safe and healthy, but still intuitive to how people work. Retrofit a current layout or cultivat new ideas. The spaces we thrive in serve us well wh n they are designed with urpose and inten- tion. We are our best selves when we feel confident and secure. M O R E T H A N O F F I C E F U R N I T U R E Better workplace int riors starts with understanding what people ne d from their space. Furniture does not redefine your job or the tasks that work involves. But it can create a better place for you to work. Focused on real people doing real work in real buildings it’s time to align our needs with the settings around us. PARTNER PROMOTION Branson 417.336.4169 Springfield 417.887.0585 | Republic 417.732.7252 Branson 417.336.4169 | ercpa.com Congratulations to our newest partner! LAURIE BEBEE Partner