What is content monetization?
Newz Group modernized traditional press clipping services and content monetization practices across the Midwest, developing one of the first royalty payment programs for resold clippings in the United States. Royalty payments are made to the state press association, the individual newspaper, or both to help support the press and community journalism. Since our founding, Newz Group has paid over one million dollars in royalties to press associations and newspapers.
Newspapers sending digital editions
Archived pages of newsprint
How does content monetization work?
The digital press clipping service operated by Newz Group aggregates and monitors newspaper editions for specific keywords and topics as specified by clients. The process does not change the integrity of the page, and only articles meeting specific client criteria are clipped. When a press clip is generated, a corresponding royalty is triggered.
Modern press clipping services review entire newspaper editions digitally, searching for keywords meeting the research needs of monitoring organization profiles. This is the same principle used across the internet to search webpages. The difference comes with the review by trained staff to confirm the article is of interest to the monitoring client. Then the article is extracted and included for delivery along with clippings from other newspapers.
Analytics are then performed on the press clippings from across the region – giving media monitoring clients meaningful understanding of their coverage and its impact.
Who uses Press Clippings?
Organizations that need to know what is being written in local communities across a wide geographic region.
Since these entities need information from across a big market space and need to understand that information’s impact, it is not economically feasible to subscribe, read, and analyze all the newspapers serving the area.
That is where modern press clipping services step in – media monitoring firms.
Hospitals Universities Construction Companies Government Agencies Public Relations Firms Politicians Libraries Businesses Banks use Media Monitoring.
Need more info? Let‘s chat!
Still curious about press clipping service and how it benefits your newspaper or state press association? Contact us! We’d love to hear from you.