The digital press clipping service operated by Newz Group aggregates newspaper editions and monitors the pages for specific keywords. The process does not change the integrity of the page, and only articles meeting client criteria are clipped. When a press clip is generated a corresponding royalty is triggered.
Modern press clipping services review entire newspaper editions digitally, searching for keywords meeting the research needs of monitoring organization profiles. This is the same principle used across the internet to search webpages. The difference comes with the review by trained staff to confirm the article is of interest to the monitoring client. Then the article is extracted and included for delivery along with clippings from other newspapers.
Analytics are then performed on the press clippings from across the region – giving media monitoring clients meaningful understanding of their coverage and its impact.