Analytics offer an array of valuable information for your company. Tracking things like readership and advertising cost equivalency helps you turn ambiguous numbers and statistics into meaningful data, transforming the way you operate your company. In addition, analytics are also a great way to measure the effectiveness of your marketing or public relations campaigns.
Newzites are analytical tools that help you see the true impact of your coverage. Plus, you can run competitive analysis through select keywords, allowing you to see advertising equivalency, tone and frequency.
This is a detailed overview of all clips received during the month. The report includes: publication name, circulation, advertising cost equivalency rates and readership.
You can create your own management reports through the Newz Clips.
The Interactive Media Map gives you access to your own dashboard. You can see where in the state(s) you are receiving coverage. This monthly report includes clips by county (map), clips by county (numerical), total clips by publication, clip totals by city and sentiment of each article.
Plus you can run competitive analysis through select keywords, allowing you to see when you show up and when competitors show up in the media.