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brings the total number of active ad block users to around 45 million Americans. This is the same size

as the entire population of Texas and New York combined. (Factfinder.census.gov)

So, how do companies combat this trend?

While there can be several ways to deal with it, these are the most common ones.

The first method

is for advertising companies to pay the ad blocking companies to ignore and display

their ads. This has many groups calling foul, as this practice is forcing websites to either pay for having

their ads ignored or lose out on money they receive from their readers clicking on the ads (http://bit.

ly/1MX0EDo).

Another method

comes from the web publishers themselves, who have asked their readers to turn

off ad blockers on the website. Unfortunately, the success of this effort can vary widely. Still, it never

hurts to ask.

(http://bit.ly/1SHPAP8

).

The last method

focuses on using a different source that is not a website, instead it is either an app

or e-edition of a magazine/newspaper. By asking folks to login or accept a service that is ignored by

ad blockers, content creators can offer advertisers a valuable and unblocked option. This provides

newspapers/publishers a compelling reason to give local advertisers an ad that is not blocked on other

services online.

Moving forward, it is important to remember the flexibilities the internet provides. However the same

flexibilities hold many rewards as well as problems. Be sure to continue reading our blog as we will

discuss how newspapers and businesses can see eye to eye when it comes to digital advertising.

Digital Advertising Continued

Connected Ads

FEATURES

allow better service for newspaper and magazine advertisers. The diagram shows the intended path

newspapers and magazines may offer to advertisers when newspapers connect ads back to the

advertiser. As the change into digital continues, the value of unblocked advertising will only grow in

value.

Ad placed

in E-edition

A link is

attached to

the ad

Subscriber

reads paper

and clicks on

the ad

Subscriber sent to

advertiser's website.

Advertiser records

online visit.

Simple Ad

Pathway